I just saw this new Kia campaign while walking home from the library. I like how Kia has ignored all the car range’s features and is only attempting to eliminate the risk for new car buyers.
The creative is also interesting. All text, no image. Perfect for when you’re waiting for the bus. Come one, we know they’re not that frequent in Melbourne. That’s why you need the new Kia.
It will work and will probably only cost them a car or two at the most.Congratulations to the team for a new Kia campaign well done. What do you think? Did they break too many rules in this new Kia campaign?