Search Engine Marketing is about being compelling… not creepy

When I was first at university, a friend and I would watch television advertisements and compete to pick the target audience first. Later, I took it a step further to pick the advertiser’s goal.

I’m struggling with this search engine marketing one…

Search Engine Marketing


The keywords are perfect to target the vlogbrothers and their fans. However, Google continually reminds us to make the image compelling enough to get people to click. That’s compelling, not creepy.

Display network ads are great for branding. Is he trying to brand himself? Gain awareness of his love of Hank and John Green, aka the Vlogbrothers? I’m older than the typical teen/young adult nerdfighter (as the vlogbrothers fans call themselves), but all this search engine marketing ad has done is frighten me.

If anyone knows the goal of this campaign or who this guy is, please let me know. There is no way I’m clicking the ad.

Check out the video and the Vlogbrothers here.

Bianca Smith

Bianca is a freelance digital marketer in Seattle. She works with clients big and small, in the US and Australia, on digital marketing, branding, event communications, social media and website content.

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