Marketing-in-a-CafeI stumbled upon this piece of marketing genius today. It’s from a New York cafe and I doubt the barista behind it understands what they’ve done.

This marketing in a cafe concept covers everything needed for a successful campaign: it’s original, clever, measurable and gives a great return on investment.

What was it? Two paper cups and an index card forming a tip jar. On the card it said, “Who would win in a fight?” and each day the options change. Star Wars versus Star Trek. King Kong versus Godzilla. The list continues. To vote, customers put their tip in their predicted victor’s cup.

Would you tip more to prove Dumbledore can defeat Gandalf?

Check out the original Tumblr post on marketing in a cafe here. Update: I’m sorry the link has been deleted but I’m sure you understand the concept.

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