This week is Valentine’s Day. That day of the year filled with cheap chocolates, hard-to-get dinner reservations, and women in the office comparing the size of their bouquets.
It’s a great sales opportunity, but what do you do if your product isn’t all hearts and cherubs?
Last week I received a Valentine’s Day promotion email from Evernote. You know, that information management app. Here it is.
I suspect your first reaction is the same as mine, “Really? Valentine’s Day? Evernote’s not romantic.”.
Then I thought about it. I am the target market.
No one could ever get my attention with flowers and hearts, and I can never imagine dating anyone who gets into Valentine’s Day. And I’m not alone.
With this email, Evernote has expanded the Valentine’s Day market size. Now it includes all those people, like me, who ignore Valentine’s Day.
So the lesson is to be creative and find your market. You may be fortunate, like Evernote, and create a new one.
Happy Valentine’s Day.