Video Storytelling Grows Up

Video-StorytellingHave you seen the latest videos to go viral? Video storytelling has really grown up.

Chipotle and Volvo have both released videos in this week that have, deservingly, taken off. They both tell strong product stories, are entertaining, and are well-made. Chipotle’s scarecrow video is also educational. My favorite aspect is that neither make it about their products, but each products’ benefits shine through. Volvo tells the story of Charlie, the hamster that can steer a (Volvo) truck up a narrow ravine. Chipotle’s scarecrow educates us about fresh food and clean eating (just like Chipotle use).

These are great examples of video storytelling creativity. Watch and let me know your thoughts.


Volvo Trucks – The Hamster Stunt (Live Test 2)


The Scarecrow

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Bianca Smith

Bianca is a freelance digital marketer in Seattle. She works with clients big and small, in the US and Australia, on digital marketing, branding, event communications, social media and website content.

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