Marketing Book Reviews

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Such a broad topic but we don't have space for that many tiles. Mainly digital, with bits of print and TVC thrown in.


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Latest Blog Posts


PeopleShock – Book Review

PeopleShock by Tema Frank is the latest in a long line of business leadership books. This one is useful. Very useful. In 316 pages Tema gives the why and how...


Why an Instagram Algorithm-Based Feed Isn’t Bad

Recently, Instagram confirmed the rumors: they are changing to an algorithm-based feed. Just like Facebook, their parent company, has already done. What’s an Algorithm-Based Feed? It’s a secret, magic formula...


SEO for Lazy Marketers

Recently I was chatting with a friend about rebuilding a mutual client’s website. She asked me to remind the client to stop putting all her copy in images because it’s...


Forget Passion. Follow Your Curiosity.

How many times have you been told to follow your passion? For a college major, job, everything. Follow your passion and life’s set. But what if you can’t find your...

The Cluetrain Manifesto – Book Review

I think it’s time to put The Cluetrain Manifesto in the vault. For 17 years it has been touted as the life changing marketing book that everyone should read. It’s...


The internet loses its capital letter, and other AP StyleBook changes

In April, the American Copy Editors Society announced the 2016 updates to their AP StyleBook. All up there are 250 changes, and some are more significant than others. For those...