Marketing Book Reviews

Need to brush up on a topic or just after some weekend reading? We'll help you sort the meh from the wow. >>

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Such a broad topic but we don't have space for that many tiles. Mainly digital, with bits of print and TVC thrown in.


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Latest Blog Posts


Social Selling – Book Review

There are a few different understandings of social selling. I must admit this book is about my least favorite definition. I should backtrack a bit. Social Selling, the book not...


Propel – Book Review

In the blurb for Propel, Whitney Keyes promises: This title shows you how to identify opportunities at your fingertips and use them to build market share, boost brand loyalty, and...


PeopleShock – Book Review

PeopleShock by Tema Frank is the latest in a long line of business leadership books. This one is useful. Very useful. In 316 pages Tema gives the why and how...


Why an Instagram Algorithm-Based Feed Isn’t Bad

Recently, Instagram confirmed the rumors: they are changing to an algorithm-based feed. Just like Facebook, their parent company, has already done. What’s an Algorithm-Based Feed? It’s a secret, magic formula...


SEO for Lazy Marketers

Recently I was chatting with a friend about rebuilding a mutual client’s website. She asked me to remind the client to stop putting all her copy in images because it’s...


Forget Passion. Follow Your Curiosity.

How many times have you been told to follow your passion? For a college major, job, everything. Follow your passion and life’s set. But what if you can’t find your...