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Book Reviews

Edward L Bernays: The Father of Spin

Jul 11, 2008

I’m currently reading Larry Tye’s book “The Father of Spin” about Edward L Bernays, the man who turned public relations from the entertainment industry’s scam to a legitimate business tool. Bernays was famous for applying behavioural sciences to business, something I greatly admire him for. His list of achievements is enormous. He enticed socialites to adopt […]

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