Top-of-Mind-Featured

As marketers, we’re all trying to be top of mind for our audiences. Whether it’s families wanting a hotel, a potential client, or a conference organizer needing a keynote speaker. We want to be thought of before others. In his new book, John Hall explains why we want to be top of mind and how […]

the-membership-economy

With all the success occurring with subscription boxes, Car share programs and being a member of the Hootsuite Ambassador team, I was expecting more from The Membership Economy by Robbie Kellman Baxter. Maybe my definition of membership is too community-driven and interactive? Robbie does have extensive experience: more than 20 years consulting to NetFlix, Oracle, and […]

Marketing-Book-Reviews-Featured

Wow, The Power of Visual Storytelling launched with a bang. My Twitter feed during SXSW was filled with praise for Ekaterina Walter and Jessica Gioglio’s new book. In the book, there are endorsements from power names, including Gary Vaynerchuk, Guy Kawasaki, and Charlene Li. With these high expectations, what’s The Power of Visual Storytelling about? […]

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