Social Media

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Remembering September 11 on Social Media – Tastefully

Earlier this week a friend texted asking advice on her company’s September 11 posts. The atrocities that occurred 15 years ago today have definitely changed the world, and more so...

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Why an Instagram Algorithm-Based Feed Isn’t Bad

Recently, Instagram confirmed the rumors: they are changing to an algorithm-based feed. Just like Facebook, their parent company, has already done. What’s an Algorithm-Based Feed? It’s a secret, magic formula...

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Tourism Social Media at #HootUpYVR

Like many of the Hootsuite Ambassadors, I’ve always had HootUp envy. Sure, we’re invited to run our own HootUps (community-lead Hootsuite events), but it’s not the same as the ones...

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Are your social media profiles up-to-date?

Autumn is a great time to update your social media profiles. It’s kind of like Spring Cleaning but in Autumn. I know you put a lot of thought in when...

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Burgers and Business with Facebook Advertising

Facebook emailed an invite to join them for burgers last week and well when Facebook email, you show up. The Burgers and Business event is part of Facebook Advertising’s focus...

How to manage a crisis via social media when it’s not your crisis

Yesterday morning was the fourth time I’ve had to go to a client or executive and suggest we publicly respond to a crisis. Three shootings and a terrorist bombing. This...