Australians use more social media but business is slow to adopt

more-social-mediaOne of the reasons I moved to the United States was because most of the tech and social media developments coming out of San Francisco’s Bay area. Now there’s a report saying Australians use more social media than any other nationality. The Nielsen company found that Australians spend 6:52 hours on social media sites monthly, on average. I was still living in Australia while the research was being conducted I probably should put my hand up and admit I pushed up the average. I use 6:52 hours more social media per day. In comparison, the United States came second with 6:09 hours and the Japanese spending less than three hours on social media sites per month.

With all the tech and social media developments coming out of the United States, and particularly San Francisco, does anyone else see a massive disconnect here? Or perhaps it is an opportunity for Australian marketers and developers.

Bianca Smith

Bianca is a freelance digital marketer in Seattle. She works with clients big and small, in the US and Australia, on digital marketing, branding, event communications, social media and website content.

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