How To: My Content Curation Process – 2015 Edition
It’s nearly a year since the last post on my content curation process. New tools have appeared, and processes are streamlined. It’s still a little scrappy.
What’s Changed in My Content Curation Process?
One big change is which accounts I manage on which platforms. Of course, I still have my personal/Tap Dancing Spiders Twitter account, @BiancaJSmith, but I no longer work with Chirpsy. The only PSAMA platform I manage is Twitter. Recently I took on content for the Episcopal Diocese of Olympia, but let’s leave that for another post.
Last year I had just started using Hootsuite. It’s now integral to my content curation process.
As mentioned, I manage Twitter content for the PSAMA. For my accounts, I have Twitter, LinkedIn, and a reasonably new Facebook account. Again this year, I’m ignoring Pinterest. It’s still random and not a traffic driver to my site. Instagram is kind of in the mix, but not a serious account yet with any strategy.
The Content Curation Tools
From this point on, my process has changed a lot since last year. Hootsuite has been a big factor in this and is a massive timesaver. More of the content curation is automated now, making my day easier. In some ways, it’s less automated (I screen and approve everything now), but in other ways it’s more automated. OK, that’s confusing. It will make sense in the end.
A few Hootsuite features do the automation. I have auto-scheduling set for four posts per day on each the @BiancaJSmith and @PS_AMA Twitter profiles. It chooses the optimal times to send each tweet according to that profile’s performance. Tweets are set for between 8am and 7pm each day. I can set that for just business hours, but my account has an international audience, and there’s a lot of Seattle Twitter traffic in the evenings.
Hootlet is another amazing Hootsuite feature. It works best as a Chrome plug-in but is for Safari too. For any content you want, just click the Hootlet button and a Hootsuite new post box appears, already populated with the page title and shortened URL. I choose the accounts, sometimes add handles and hashtags, and then hit auto-schedule. The post slots into the next available spot in the queue. If the post is time sensitive, I can post immediately.
Feedly is still my primary content source. However, instead of sharing via Buffer, I open the post URL, check for paydays and annoying pop-ups (I won’t share these), and then hit Hootlet. I know I can cut the screening step, but I like to make it clean, and I’m too cheap to pay for a Feedly subscription. My Facebook and LinkedIn profiles receive content at this stage. I’m more selective with those accounts because it’s more visual with less chatter.
When I’m low on content, I use Hootsuite’s Suggestion Tool to top up. It gives me formatted posts related to pre-selected keywords. Initially the keywords were chosen based on my posts, but I switched them to ones that were a better fit. I scan the suggestions, delete any a little off and approve the remainder. This schedules them to both my and the PSAMA accounts, so I need to tweak the PSAMA post times manually to avoid them being identical. If I used Suggestions more, it would learn my preferences and be more selective with what it suggests.
In among this, I also share tweets that come through my feed. Again, if it’s time sensitive I end immediately, otherwise it’s added to the auto schedule queue.
The Content Curation Timing
This is easier but just as scrappy as last year. I don’t need to jump in each day, but I tend to.
A few times each day I jump into Hootsuite and look over my Home Feed. I share anything relevant. Sometimes it’s shared to both Twitter accounts, sometimes just one. This step is where auto-schedule is great. At least once per day I glance over Feedly and share anything relevant. Most of the time, the posts are thrown in the auto-schedule queue. Any breaking news does out immediately.
This process keeps me with five to seven days of content scheduled. I add in any of my own blog posts, event promotions, or random stuff as I go. It’s too scrappy for a content calendar, and I choose the content based on a mix of gut feel and anecdotal history. It could be a lot more scientific.
I’m always curious to see other people’s content curation processes. What’s yours?