Isn’t it terrible when you see an amazingly executed social digital campaign that you’re forced to admire even though you detest the issue it’s promoting?

For anyone who doesn’t know, proposition 8 (or prop 8.) was the referendum item on the Californian poll last year to have the right for same sex marriages overturned.

From reading this Clickz case study, it was an amazing campaign with very impressive use of data segmenting and targeting. Also a lesson in why the younger crowd shouldn’t disregard the power of the internet with baby boomers.

Have a read and let me know your thoughts.

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