The Hootsuite Mobile App: What can it do?

UBS Appy Hour with Bianca J SmithBeing asked to speak at events is definitely an amazing Hootsuite Ambassador perk. On Thursday I was invited to the University Bookstore for their Appy Hour event. Topic? Tips and Tricks for Using the Hootsuite Mobile App.

Today’s blog post is from my notes. I know most people share their slides, however my slides are designed to enhance the message, not add so much they confuse. It’s great for the audience, not great for sharing outside.

Who is Hootsuite?

For the few who don’t know who Hootsuite is, it’s the company behind the market leading social media management platform. Launched in 2008, more than 10 million users now have accounts, including 744 of the Fortune 1000 companies. The platform is available in 16 languages and is found in more than 175 countries.
The main benefits of using using Hootsuite are:

  •      Manage multiple accounts and platforms
  •      Track post performance – best use of your time
  •      Alerts – social listening
  •      Plug in apps
  •      Hootsuite University – accreditation and training

Pro versus Free

There are three different levels of Hootsuite accounts: free, Pro and Enterprise. While brilliant, the Enterprise account has more features and requires a higher budget than most need/have. We’ll focus on the free and pro accounts.

For most, the free version is enough. It includes three profiles, so perfect for your personal accounts.

Plans & Pricing

Free

Pro

Social Profiles?Up to 350 included, up to 100
Enhanced Analytics Reports?Basic1 included, up to 10
Message Scheduling?BasicAdvanced
Team Members?None1 included, up to 9
App Integrations?BasicBasic
RSS?Up to 2Unlimited
Hootsuite University?OptionalOptional
uberVU?Optional
Security?Included
Vanity/Custom URLs?Optional
Message Archiving?100 included, up to 100,000

Hootsuite Mobile App

Now we’re on to the real stuff.

When you can do so much via the desktop version, why use the Hootsuite Mobile app? It helps you stay in touch while on the go. We know things happen all the time and we need to react. Using mobile also means you have the convenience of filling time waiting for the bus, and, because we all do it, check Twitter and Facebook before getting out of bed.

Apps are available in the iTunes and Google Play stores.

What can you do and how?

Four social media platforms can be directly managed via the Hootsuite Mobile App: Facebook – profiles and pages, Twitter, LinkedIn – profiles, and Foursquare. The rest, including those from the Hootsuite App Directory, are only accessible via the desktop version.

The Hootsuite Mobile app will show you all your feeds. Any custom feeds that you make on the desktop version will transfer in. If you don’t see them, log out and back into the app to refresh it.

Multiple Feeds - Hootsuite Mobile App
 Respond and reply to mentions and posts immediately.
Share Posts - Hootsuite Mobile App
Share great posts. See a tweet that your followers will appreciate? Add a comment (or not), and choose if you want to send it now, schedule it for a later time, or select autoschedule and Hootsuite will schedule it to an optimal time for your account.
Edit and schedule - Hootsuite Mobile App
 Show click stats for ow.ly shortened links shared on Twitter.
Click Stats - Hootsuite Mobile App

View, create and edit Twitter lists.
Twitter Lists - Hootsuite Mobile App

Create search streams – very useful when you get to a conference and need to follow the hashtag.
Twitter Lists - Hootsuite Mobile App

Awesome Stuff Only on the Hootsuite Mobile App

Two are two extra features only on mobile that I love. The first one I knew about, but the second is one I discovered while writing the presentation. Now I just need a chance to play.

Bookmarklet and Share from iPhone. Bookmarklet is the mobile version of Hootlet, the content sharing plug-in for desktop browsers. It can be added as a plug-in on your mobile device, but is now integrated into iOS 8’s Share from iPhone feature.

Share by iPhone - Hootsuite Mobile App

Have you ever seen a tweet in another language that you’re curious to read? Just select More and Translate to English from the options. Or Translate To and select from a myriad of languages, including Malay and Yiddish.

Translate - Hootsuite Mobile App

What’s a Hootsuite Ambassador

This was part of my intro during the presentation, but for a blog I feel it works better at the end. To clarify my role, Hootsuite Ambassadors are volunteers, supported by Hootsuite, who help spread the owl love. There are currently more than 700 globally. We’re in the forums answering questions, organizing events,  and active online. While many Hootsuite Ambassadors are marketers, we have a mix of people and experiences.

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